About CRM

CRM systems compile customer data across different channels, or points of contact, between the customer and the company, which could include the company's website, telephone, live chat, direct mail, marketing materials and social networks. CRM systems can also give customer-facing staff members detailed information.

How CRM benefit businesses :

The use of CRM systems can benefit organizations ranging from small businesses to large corporations, through:

Having customer information such as past purchases and interaction history easily accessible can help customer support representatives provide better and faster customer service.

Collection of and access to customer data can help businesses identify trends and insights about their customers through reporting and visualization features.

Automation of menial, but necessary, sales funnel and customer support tasks.

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